Roofer Pro. Roof Snap. Acculynx. There’s instantly no lack of business providing software to simplify contractor’s and their customers’ lives. Amongst these is Roofr, a five-year-old, San Francisco-based, 31-person sales platform for roofing contractors that raised $4.25 million in post-seed funding led by Bullpen Capital, with participation from Avidbank and also previous backer Crosslink Capital.
Founder and CEO Rich Nelson understands the competition. But as a third-generation roofer trade, he additionally knows well that the industry is much from overcoming its track record as raging with sketchy, flaky service providers whose clients commonly question whether they need a brand-new roofing system or suspect the quotes they are provided are highly inflated.
He likewise recognizes– as do his financiers– how huge a market opportunity Roofer and its opponents are chasing. “It’s an enormous, huge market,” states Nelson. “On average, each year, about five million structures in the U.S. have their roof covering replaced,” and also they invest $50 billion towards that end, he claims.
Now, Roofr is explicitly concentrated on aiding shut that first sale. Everything begins with an image of roofing that Roofr gets from companion firms like Nearmap, whose airplanes cover low-altitude cities to take high-def photos, including roofing systems. A roof software program allows these professionals to attract their roof covering dimension reports through this drone, plan and satellite images, and generate an account. They can pay Roofr $10 per record to measure the top for them.
Unsurprisingly, COVID-19 made the software program more appealing to both roofers and consumers who weren’t keen on being in close closeness during the pandemic. Offerings like Roofr’s made it feasible to quickly and easily send a potential customer a quote without going to the job website. The bet currently is that growing recognition over the product will remain to sustain that momentum.
The firm likewise has new offerings in the pipeline that may make it more engaging to both roofers and their clients. In addition to promptly giving contractors with measurement information, as an example, contractors can now pay a month-to-month fee to have Roofr auto-populate a price quote based on a particular products checklist, along with the earnings margin the roofing professional wants to include; it additionally currently supplies and protects electronic contracts.
When it comes to its current customer base, Nelson claims that it includes the largest roofing contractors in North America, yet that Roofr is even more interested in small companies, which, while fragmented, represent a much bigger chance. He said that there are more than 100,000 registered roof businesses in the U.S. The large majority is comprised of 5 workers or fewer. (Roof also markets its software program to independent insurance policy insurers.).
The new round brings Roofr’s total financing to $8.25 million. Crosslink led its preliminary seed round in early 2021. The roof also raised money from Y Combinator when it went through the accelerator program in 2021.